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Rush Street Interactive: Market Entry Decision in Online Sports Betting
內容大綱
In early 2022, the online sports betting market was opening in Ontario, Canada, and Rush Street Interactive (RSI), an online and offline gaming company based in Chicago and already operating in the gaming space in a number of US states and the country of Colombia, had to decide about its next move. RSI had so far focused its growth strategy on being a first mover in new markets, and several of its gaming competitors had already indicated their intentions to enter the newly opened online casinos and online sports betting market in Ontario. Should RSI take the opportunity to enter the Ontario online sports betting market or take advantage of its first-mover advantage in US jurisdictions such as Tennessee, West Virginia, and Massachusetts?
學習目標
This case would be most appropriate for capstone courses in strategic and general management for undergraduate and graduate students. The case can be positioned early in a strategic management course to help students analyze emerging industry structures as new industries in new markets are opened. It can also be used later in a strategic or general management course for an evaluation of strategic alternatives. This case provides an opportunity for in-class discussions and analysis of industry formation in highly regulated markets, the different resources and capabilities required for online operations, and market entry decisions in industries that are in a nascent stage. Students analyze the attractiveness of an emerging industry in a highly regulated environment with a strong revenue potential. They then consider the resources and financial position of a company to determine whether it is at a stage to successfully enter another jurisdiction. Finally, they analyze four market entry possibilities and make a recommendation to the organization. After working through the case and assignment questions, students will be able to do the following:<br><br><ul><li>Explain the role of government and external agencies in the opening of new markets.</li><li>Identify the competitive characteristics of an emerging industry.</li><li>Describe how companies can compete in regulated markets.</li><li>Analyze strategic alternatives available to a company.</li></ul>