學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Graywood Developments: Selling in Turbulent Times
內容大綱
It was September 2022, and, despite a long day at the office, Stephen Price had a lot to consider. He had just finished a meeting with the development and sales team at Graywood Developments (Graywood), during which they had discussed one of the latest developments in Graywood’s pipeline—the Centricity project. With a zoning bylaw amendment (ZBA) in hand, kicking off sales for the project was the next step in the process. However, with a looming recession and an anticipated cooling of the real estate market, Price had to decide whether to proceed with a sales launch in the first quarter of 2023, or shelve the launch until market conditions improved. Graywood could ultimately launch sales in January 2023 in the hope of achieving an average selling price of CA$1,650 per square foot, or it could delay the launch until January 2024 and hopefully sell at $1,700 per square foot or higher—though there was no guarantee that the market would improve. He wondered what impact his decision would have on Graywood’s plans to launch its tenth real estate fund in 2023. This case includes a complex merchant developer Microsoft Excel model, whereby students can adjust inputs and observe how key metrics change.
學習目標
This case can be used in any commercial real estate course. This case is well suited for a real estate course that focuses on either finance or development. This case may also be useful in less financially technical real estate courses, such as urban development, urban planning, and urban geography courses. By working through the case and assignment questions, students will have the opportunity to do the following:<br><br><ul><li>Understand the municipal approval process in Toronto, including how developers engage with city staff to realize development plans.</li><li>Understand why some developers have vertically integrated their operations.</li><li>Understand the sales side of residential real estate development, including how pricing decisions affect project returns.<\li><li>See and work with a merchant developer model for a condominium development.</li></ul>