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NSGC Technology: How to Succeed in Both Domestic and International Markets
內容大綱
NSGC Information Technology Co., Ltd. (NSGC Technology) is both a cybersecurity enterprise engaged in technological innovation and a software firm focusing on cyber range construction and cybersecurity talent cultivation. It boasts a long history of doing business with the military industry, and it has produced a wide range of competitive cyber range products. At its inception in 2014, NSGC Technology initiated XCTF, a CTF (capture the flag) competition ranking first in Asia and second in the world, which earned the company a strong international reputation. NSGC Technology started to tap the global market in 2017 and has fostered an international outlook over many years of overseas practices. Its products and services are now available in more than twenty countries. While competing with leading global manufacturers, it has developed insights into the cyber range sector and become the only internationally competitive Chinese enterprise in this field. However, as the company marched from the military industry into non-military fields, it became trapped in low-level industry competition in 2021. In addition, the company’s overseas business has been severely impacted since 2020 by the COVID-19 outbreak. At the beginning of 2022, facing challenges at home and abroad, NSGC Technology had to carefully examine the relationship between domestic and global markets and formulate a new corporate development strategy.
學習目標
This case is suitable for undergraduate- and graduate-level courses on strategy, especially those focused on strategic environment, competitive strategy, strategic choice, and organization resource optimization. After working through the case and assignment questions, students will be able to do the following:<br><br><ul><li>Accurately identify the key factors influencing the business expansion of high-tech enterprises.</li><li>Identify the relationship between domestic and global markets.</li><li>Identify the company’s core competitiveness.</li><li>Formulate a new market development strategy according to changes in the external environment.</li></ul>