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Merafuture: Building an Ed-Tech Start-Up in Pakistan
內容大綱
Maria took a final glance at the company accounts, then closed her laptop. On New Year’s Eve of 2022, she had mixed emotions reflecting on the journey of the past two years. In just fifteen days, it would be Merafuture's two year anniversary as a registered company. 2020 and 2021 were anything but normal for the world, and it was no different for Merafuture. In August 2021, after struggling for the first year and a half, the company began to show progress by picking up sales when schools and colleges reopened across Pakistan. Yet, still operating at a loss, she wondered if the company could afford to stay afloat for another year while waiting to make a profit.
學習目標
This case can be used in courses on entrepreneurship and social entrepreneurship at the undergraduate and graduate levels, depending upon the depth of the Lean approach to be covered. The case can also be used in small business management courses. After working through the case and assignment questions, students will be able to do the following:>ul><li>Illustrate the process of hypothesis-driven entrepreneurship.</li><li>Apply the Lean start-up approach to an AI-based start-up and the power of an MVP.</li><li>Understand the concept of product-market fit.</li><li>Analyze contextual influences on entrepreneurial process.</li></ul>