學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Ananda in the Himalayas: Crafting Luxury Wellness Experiences
內容大綱
Aashica Khanna, the director of Ananda in the Himalayas, an internationally famed Indian luxury wellness resort, was mulling over her options to grow the luxury wellness brand. Could Ananda’s Indian tradition based wellness solutions, hospitality, and cuisine pillars be replicated? While Khanna and Ananda’s leadership team had constantly innovated and created a differentiation in the luxury wellness space, should the focus be on consistency in the Ananda luxury wellness experience or uniqueness? Would they be able to recreate the Ananda experience at another location while preserving the luxury wellness brand’s promise?
學習目標
By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Evaluate what creates distinctiveness in luxury spa and wellness experiences. </li><li>Apply the concept of destination branding in evaluating a luxury wellness resort’s branding strategy.</li><li>Analyze the competitive advantage of a luxury wellness resort using the VRIO framework. </li><li>Appreciate and analyze the success factors and challenges related to establishing and growing luxury wellness brands of international standards in a developing economy.</li><li>Explore and analyze customers’ experiences and expectations of luxury wellness brands.</li></ul>