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Checkers & Rally’s: Strategic Initiatives and Automation in a Pandemic Landscape
內容大綱
The iconic American fast-food chain Checkers Drive-In Restaurants Inc. (Checkers & Rally’s), headquartered in Tampa, Florida, found early success through its streamlined layout and operations. Nevertheless, it had financially struggled prior to the COVID-19 pandemic, impelling it to reflect on its existing strengths and to take strategic steps amid the pandemic to make an impressive recovery. In 2023, armed with newfound confidence from its previous successes, the company confronted the challenge of understaffing in the nation’s fast-food industry. How could Checkers & Rally’s CEO address the labour shortage? Could robotics and automation give the company an edge?
學習目標
This case can be used in undergraduate or graduate marketing fundamentals, marketing management, or marketing strategy courses. The case focuses on Checkers & Rally’s challenges before and turnaround during the pandemic, the company’s future growth plans, and the potential role of robotics and automation in the company’s future growth. After working through the case and assignment questions, students will be able to do the following:<ul><li>Evaluate the impact of external forces on a company’s success.</li><li>Ascertain the role of luck in a company’s success.</li><li>Examine a company’s operations and strategic plan.</li><li>Determine the extent to which a company should integrate robotics and automation.</li><li>Assess the future of robotics and automation in the fast-food industry and beyond.</li></ul> This case can be paired with “A Technical Note on The Impact of The COVID-19 Pandemic on The Fast-Food Industry”. Available from Ivey Publishing, product no. W28524.