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Thorne Valley Meats: Meating Demand
內容大綱
Tony Rao, co-founder and director of Thorne Valley Meats (Thorne Valley), must decide whether to continue working with the family-run butcher shop that has been producing his high-quality grass-fed beef jerky, or to move to a new, but untested, facility. The butcher shop has been working with Thorne Valley for years and has produced jerky that is satisfactory, but recently it has been struggling to manage its own growth, employee turnover, and pandemic restrictions. These outside forces are causing a sharp decline in the quality of Thorne Valley’s jerky. The butcher shop has asked Rao if he would be willing to purchase a new piece of equipment on its behalf to help resolve the quality issues. The new processing plant, meanwhile, is located in a long-standing butcher shop recently acquired by entrepreneur Julie Martin. While Martin is passionate and ambitious, it is unclear how successful the new venture will be. She has no entrepreneurial experience and is looking to make significant changes to her product offering.
學習目標
This case is recommended for the operations section of an introductory business course at the undergraduate level. It is suitable as a first exposure to comprehensive cases, in class or as an exam. In completing this case, students should learn how to do the following:<br><br><ul><li>Apply basic quantitative tools of analysis such as net benefit and payback calculations.</li><li>Manage partner organizations and working operational relationships.</li><li>Balance short-term financial considerations with long-term qualitative ones.</li><li>Manage operations where the need for growth is low.</li></ul>