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Sachi Superfoods: In Pursuit of the Next Superfood
內容大綱
After importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.
學習目標
This case is suitable for use in business strategy, marketing, and finance courses or modules at the undergraduate and graduate levels. After working through the case and assignment questions, students will be able to do the following:<ul><li>Use the Business Model Canvas strategic tool to design a business model.</li><li>Identify market segmentation for a new product.</li><li>Analyze which market channels are most effective to reach the target market segments.</li><li>Identify and respond to entrepreneurship challenges.</li></ul>