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Hope Medicals: A Retail Pharmacy Treading between Brick and Click
內容大綱
Hope Medicals owner, Shiva Aruguman, was considering entering the online pharmacy market. Hope Medicals was a local pharmacy in Madurai, India’s Tamil Nadu state, and Aruguman was at a strategic crossroads—he had to decide whether to expand into the online pharmacy market. With the challenges (financial and non-financial) of integrating the “brick” and “click” modes of his pharmacy business, Aruguman had to conduct an analysis based on capital budgeting and run a Monte Carlo simulation to determine the potential profitability and risks of such a venture.
學習目標
The case is suitable for undergraduate- and graduate-level programs in courses such as financial management, corporate finance, and financial decision-making. It is also suitable for business strategy courses.<br><br>After working their way through the case students will be able to understand:<br><br><ul><li> the concept of capital budgeting;</li><li>application of Monte Carlo simulation;</li><li>application of capital budgeting tools—net present value (NPV), internal rate of return (IRR), and profitability index (PI); and</li><li>key factors in technology integration in the pharmaceutical industry.</li></ul>