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Lansdale Warehouse: Defending Business Viability by Sustaining Its Rail Service Privileges
內容大綱
For over two decades, Paul Delp, the President of Lansdale Warehouse, had faced a daunting challenge; the Stony Creek rail line, which provided rail service to his warehousing business in Lansdale, Pennsylvania (PA), USA, had suffered from deteriorating track conditions and poor service. These issues resulted in delayed and disrupted shipments, lost customers, increased costs, and a decline in customer satisfaction, causing Delp to fear for the viability of his business. Despite several efforts, Delp had struggled to gain the attention of the two Class I railroad companies that jointly owned the rail line to his facility. With over 60 years of business under his belt, Delp faced one of his most significant challenges yet—finding a solution to keep his business afloat.
學習目標
<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - John Molson Business Ownership Case Writing Competition</strong></p>The case highlights the opportunities and challenges that a transportation mode, such as railroads, can bring to a region’s social and economic landscape. After working through the case and assignment questions, students will be able to do the following:<ul><li>Comprehend the importance of railroads in the development of a region’s economic growth.</li><li>Understand the difference between Class I and regional railroads. </li><li>Recognize the typical underlying causes of poor rail service and consequences of delayed or disrupted rail service.</li><li>Identify the various stakeholders involved in a regional rail improvement project.</li><li>Evaluate the business's response to poor rail service, such as contingency planning, alternative transportation modes, or advocacy efforts.</li></ul>