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Microsign Ltd.: Engaging in Business with a Conscience

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In October 2021, the founder and chief executive officer of Microsign Products Ltd. in Bhavnagar, Gujarat, India, was planning to expand the company, but wanted to ensure consistency for employees with disabilities. The company was planning to increase its list of products and expand its market by partnering with foreign companies. Despite his expansion plans, the founder wanted to continue his company’s mission to “Able the disabled.” He had been committed to social responsibility since launching the company in 1987 by hiring individuals with disabilities. He was now wondering if he needed new employee policies to support his vision of hiring people with disabilities into mainstream workplace positions and promote career growth for his employees. How would his expansion plans affect the company’s work culture? How could he be sure to retain the “family” workplace model he had always promoted?
學習目標
This case study is designed for undergraduate and graduate business students, as well as business leaders interested in integrating social responsibility into a business model. It can be used in courses related to human resource management, organizational behaviour, talent management, social responsibility, and ethics. After working through the case and assignment questions, students will be able to<br><br><ul><li>understand the challenges and opportunities of integrating social responsibility into a business model;</li><li>gain insights into the unique needs and perspectives of employees with disabilities in the workplace;</li><li>analyze the impact of government policies on inclusive employment practices; and</li><li>explore strategies for managing organizational culture change during expansion.</li></ul>
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