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Grandma Treesaw's Bannock: Mixing In Growth
內容大綱
Teresa Ward, founder of Grandma Treesaw’s Bannock (GTB), had recently received positive media coverage from the Canadian Broadcasting Corporation and was hoping to leverage it to grow her Yukon-based bannock-mix business. She was considering two options: expand her direct to consumer offer by working with Shopify Inc. to improve GTB’s e-commerce sales or grow her product portfolio by introducing two new flavours of bannock mix. A few questions loomed in Teresa’s mind: Could she do both? Did GTB have the organizational resources to pursue this expansion plan successfully? What should her implementation timeline look like? What financial analysis would need to be done to support the decision-making process? She wanted to decide which option to pursue in the next three to four weeks.
學習目標
The case is suitable for undergraduate-level courses on entrepreneurship and business strategy. By studying this case students will have an opportunity to learn about a First Nations business offering a unique Indigenous cultural product. After working through the case and assignment questions, students will be able to<ul><li>outline the key success factors (KSFs), headwinds, and tailwinds of the bread industry during a time of shifting consumer preferences to uncover misalignments between business positioning and the market;</li><li>apply the Business Model Canvas to identify the viability of early-stage start-up ideas and how a company generates value for itself and the consumer; and</li><li>analyze a company’s competitive environment and strategy triangle to understand the sustainability of an organization’s value proposition.</li></ul>