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Chick-Fil-A: Fighting Chicken Sandwich and Culture Wars
內容大綱
Following its disastrous market entry into the United Kingdom in 2019, due to immediate backlash from the LGBTQ+ community, Chick-fil-A, the US$16 billion conservative Christian fast-food company, named a new chief executive officer in 2021, Andrew Truett Cathy. By inheriting the privately-held, family-owned empire, Cathy faced a monumental task, made more difficult when he appointed a vice president of diversity, equity, and inclusion, which sparked calls for a boycott from conservative groups and claims that “the company had gone woke.” To make matters worse, Chick-fil-A was in the middle of a worldwide chicken sandwich war, fighting against many competitors, including McDonald’s, Popeyes, and Wendy’s. As August 2023 came to a close, how could Andrew Cathy, newly minted third generation chief executive officer of Chick-fil-A, avoid the curse of wealth destruction and simultaneously fight culture and chicken wars?
學習目標
After working through the case and assignment questions, students will be able to:<ul><li>Understand the processes behind a firm’s competitive actions.</li><li>Evaluate the business impact of leadership decisions, including leadership succession, and public statements (e.g., a chief executive officer’s religious or political statements).</li><li>Assess the best ways to handle protests from population groups with opposing values.</li><li>Assess the impact of societal changes on a firm’s internationalization strategy.</li><li>Understand international expansion amid increased competition.</li><li>Understand international growth strategies and their implications.</li></ul>