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CenturyPly Laminates: Redesigning the Supply Chain
內容大綱
CenturyPly India Limited (CPIL), a large wood panel products company with a supply network spread across India, had four main product lines, including laminates. In April 2020, the company’s laminates range was a growth focus for management on account of its profitability and expected growth. Despite the availability of capacity, good demand, a range of designs, and inventory at the distribution centres, CPIL’s order fill rates were less than satisfactory. The management team decided to look at its supply chain and identify solutions that could help. Based on the available data on sales, inventory, and lost sales, the management team needed to identify crucial insights that would help them take the best decisions. One important question was, How could the company adjust its current make-to-order supply chain to ensure it could meet order demands in a timely fashion and avoid losing potential sales?
學習目標
This case can be taught in regular and executive post-graduate programs in management in courses on any of these subjects: logistics, supply chain management, sales and distribution, and supply chain analytics. The case provides a basis for discussing appropriate supply chain design and examines how sales variations affect this design, especially when large numbers of stock-keeping units and a multitiered, multilocation distribution network are involved. After working through the case and assignment questions, students will be able to do the following:<ul><li>Assess the effects of supply chain design on the competitive position of a company.</li><li>Explain how to analyze supply chain data.</li><li>Analyze the combined effects of inventory, supply chain design, and product variety on fill rate.</li><li>Explain the effects of positioning the customer-order decoupling point both before and after the bottleneck in a supply chain.</li><li>Identify the trade-offs that must be considered when evaluating alternative supply chain designs.</li></ul>