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Uno Minda Ltd.: Expanding the Reach in Auto Components for Electric Vehicles
內容大綱
Uno Minda Ltd. (Uno Minda) was a leading manufacturer of automobile components for original equipment manufacturers (OEMs) of vehicles running on an internal combustion engine. The Indian company had a strong relationship with automobile manufacturers and long-standing international partners for joint manufacturing of auto components. The Indian market was rapidly adopting electric vehicles (EVs). In November 2021, Uno Minda was determined to establish itself as a leading manufacturer of components for EVs. The company could develop its expertise by investing in in-house research and development, acquiring a domestic or international EV component manufacturer, or forming a joint venture with a renowned domestic or international player in the EV component space. All three options had their pros and cons. Uno Minda had to choose among these.
學習目標
This case may be used in a graduate-level course on strategic management to discuss market entry strategies. It can be used to discuss business growth opportunities in an international business course. The case can also be used in a business-to-business (B2B) marketing or industrial marketing course to discuss entry options or joint ventures and growth opportunities in a B2B context. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the dynamics of setting up and running a family-owned business.</li><li>Identify the opportunities for business growth in the automobile component market.</li><li>Learn how to leverage current competencies to build new competencies for future growth.</li><li>Assess the suitability of different modes of entry to a new business.</li><li>Decide the most appropriate option for entering the EV auto component market.</li></ul>