學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Soma Solutions: Preparedness and Sustainability during and Post-crisis
內容大綱
Soma Solutions was a small consulting firm based in Johannesburg, South Africa. Prior to the COVID-19 pandemic, Soma Solutions had provided face-to-face, on-site information and communications technology (ICT) training on SAP and ERP to state-owned enterprises. However, due to the nationwide lockdown and the need to curb the spread of the virus, the company could no longer conduct on-site training. The state-owned enterprises, its main clients, also had to close temporarily and shift to remote work. The economic upheaval left Soma Solutions facing uncertainty and instability. Despite having operated for only four years, it grappled with the decision to pivot or preserve its existing approach. The challenge was to remain relevant and competitive while navigating evolving norms and limited resources. How prepared was the company to transition to virtual training? What would pivoting look like for the company, and would it help sustain the business post-pandemic?
學習目標
This case is suitable for introductory undergraduate-level management and executive education programs in courses covering entrepreneurship, strategic management, and decision-making. <br><br>This case uses the resource-based view theory to look at the preparedness of a small consulting firm to pivot, and considers the sustainability of the company if it does so, considering the high competitiveness of the consulting industry in South Africa. By analyzing this case, students will have the opportunity to<ul><li>identify the strengths and weaknesses of small consulting firms in achieving competitive advantage;</li><li>identify factors influencing small consulting firms’ competitiveness in providing solutions to SOEs; and </li><li>evaluate the capacity and competency of small consulting firms to take on large-scope and high-value strategic projects in times of crisis, and suggest strategies for effective pivoting.</li></ul>