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Jane Win Jewelry: A Winning Model?
內容大綱
Since its beginning in 2018, Jane Win LLC, a nimble and lean start-up selling amulet jewellery pieces, had seen immediate success. From the company’s inception, its founder, Jane Winchester Paradis, assessed the advantages and disadvantages of an expansion strategy. Paradis also assessed the viability of expanding beyond amulet pieces to achieve substantial growth. Although the young company already enjoyed strong brand recognition and offered a meaningful unique selling proposition, there were still many questions about the company’s next steps, including which growth strategy would be the most suitable. Did the company have the resources and skilled management team necessary to adequately support and monitor its growth? What legal and financial issues must Paradis consider? What marketing and operational issues were the company likely to encounter during expansion?
學習目標
This case is intended for students at an undergraduate or graduate level. It can also be used in intellectual property and entrepreneurial law courses. It is best used as part of a marketing or a strategy course. It primarily addresses global business growth strategies and product diversification and expansion approaches. In working through the case and answering the assignment questions, students will have multiple opportunities to do the following:<br><br><ul><li>Analyze a company’s key success factors and challenges to determine whether it is suitable for expansion.</li><li>Identify which aspects of the company require intellectual property protection.</li><li>Evaluate which form(s) of business entity would be most suitable for a given company by considering each form’s risk tolerance, funding, management and control, and tax implications.</li></ul><br>This teaching note is organized around a set of discussion questions that highlight how each of these issues can be seen in the case.