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Allens Lane Art Center - Timeless Mission, Dated Model: When Diversity Isn’t Enough
內容大綱
In 2021, amidst a world pandemic and escalated racial tensions, Allens Lane Art Center, a non-profit art centre in Philadelphia, Pennsylvania, was losing its leadership and failing to live up to its history-making initiative to promote integration among community members through the arts. The Center's executive director was stepping down and there was no replacement in line. Also, like many small businesses in the West Mount Airy neighbourhood of Philadelphia during this period, the Center suffered low revenue, among other issues. <br><br>The president of the Center's board of directors had to determine how to bring the small non-profit back to life and generate a reawakened commitment from the board. They had to be prepared to make difficult decisions, including determining how the Center could change its business model while holding to its mission of bringing diverse communities together through the arts.
學習目標
This case is designed for use in undergraduate and graduate programs in business communications, marketing, and strategy classes with focus on critical thinking, building an argument, and problem-solving.<br><br>After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the life cycle of a non-profit organization, and the difference between non-profit and for-profit business.</li><li>Learn the importance of strategic planning, effective leadership, financial management, and marketing and communication in promoting an organization’s mission and values.</li><li>Recognize crisis timing and understand what actions can help prevent a crisis situation.</li><li>Comprehend the importance of diversity in leadership and skill sets.</li></ul>