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Does Robotics Firm GreyOrange Sill Need LOGI?
內容大綱
In mid-2023 Akash Gupta, CEO of GreyOrange Ltd (GO), an Atlanta-based robotics firm, had to decide whether GO still needed its exclusive technology partnership with LOGI, a leading US-based contract logistics firm. Since 2018 the partnership had been instrumental in establishing GO as a major provider of robotic solutions in the warehouse automation space. With new management at LOGI, a renegotiation had become inevitable. Numerous options were possible. These ranged from complete discontinuation of exclusivity, to continuation of exclusivity with revised pricing terms, to continuation with an expanded scope of products provided by GO.
學習目標
By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Recognize the potential synergy and complementarity between technology startups and large corporations.</li><li>Appreciate the value that cross-border technology partnerships provide to startups with international ambitions, and for large corporations who desire to augment their technological portfolio.</li><li>Consider how startups have to navigate trade-offs between access to partner's resources on one hand and autonomy and uncertainty on the other hand. (Resource Dependence Perspective)</li></ul>