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Hoodgoods: The Use of an Entrepreneurial Pivoting Strategy by a Digital Start-up

內容大綱
Online grocery shopping and two-sided platform businesses are on the rise in South Africa. In 2020, shortly before South Africa went into lockdown as a result of the outbreak of the COVID-19 pandemic, Sadaf Vahedna established a digital venture called Hoodgoods with seven cofounders. As the company name suggests, the business aimed to connect customers with small retail businesses around their neighbourhoods. Three years later, the cofounders faced the dilemma of whether to try to relaunch the platform business or sell it to a potential buyer. On what basis should they anchor their decision? If they decide to relaunch Hoodgoods, what aspects of the business should they try to improve, and how should they go about doing so? If they decide to sell the business, which nonfinancial factors should they take into consideration?
學習目標
This case is suitable for use in courses on entrepreneurship and decision-making. The content is appropriate for graduate students and entrepreneurs. At the end of the case discussion, students should have a better understanding and appreciation of the following constructs for entrepreneurial decision-making:<ul><li>The importance of probing into nuances when formulating a multisided business model.</li><li>Key factors that affect success pivoting when launching a start-up.</li><li>The benefits of trust-based entrepreneurship for new venture success.</li><li>The significance of effectual entrepreneurship mindset and approach for platform ventures.</li></ul>
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