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CSG Group Diversification: From Single Focus to Multifaceted Success
內容大綱
The case looks at an organisation called CSG Group (CSG), which successfully diversified over the span of several years to become an integrated facilities management and talent services provider. Along their journey of diversification, they acquired a business which had misrepresented its finances – however this was only discovered after the sale had gone through. The financially distressed acquisition threatened the future viability of the company and required a swift turnaround in order for the organisation to remain afloat. Many varying turnaround strategies were implemented, and the division ended up successful. During the turnaround, the protagonist took the opportunity to restructure the divisions and merge multiple businesses inside
學習目標
By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Understand the various methods and types of diversification an organization can pursue.</li><li>Identify and discuss appropriate turnaround strategies for an organization facing financial distress post an acquisition.</li><li>Appreciate the principle of synergies and be able to articulate how one can go about identifying and creating opportunities for synergies within an organisation.</li><li>Explain how a unified culture can be created using a simplified business structure and “one-brand” vision.</li><li>Build upon their ability to discern between strategic options.</li></ul>