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Ben & Jerry’s in Israel: A Board Pitted against the Parent
內容大綱
In January 2024, Ben & Jerry’s Homemade Holdings Inc. (Ben & Jerry’s), a subsidiary of Unilever, was facing several critical decisions. It had been over a year since the company had been sued by its independent board about the company’s decision to sell its Israeli business to a long-time licensee in that country. That situation was resolved with the court ruling against the independent board. However, guiding principles had to be developed to prepare for similar situations in the future. Specifically, the Ben & Jerry’s management team had to work with its independent board to help avoid such incidents from reoccurring. Ben & Jerry’s also had to achieve a balance among the perspectives and demands from various stakeholders, which were sometimes in conflict with each other.
學習目標
This case is suitable for strategic management courses at the graduate and executive levels, covering topics such as growth strategy through an innovative business model and stakeholder strategy. Specifically, the case can be used to discuss how an organization can balance demands from multiple stakeholders. After completion of this case, students will be able to<ul><li>appreciate the importance of a unique business model in a company’s success and specifically understand how an organization can satisfy multiple stakeholders while earning profits;</li><li>recognize the importance of core values and purpose in shaping a company’s strategy and performance, and the necessity of the company’s core values and purpose to evolve with a changing environment; and</li><li>recommend a strategy for an organization with various stakeholders, with potentially differing perspectives that can place competing demands on the company.</li></ul>