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Gopuff: In Search of Profitable Strategies in the Q-commerce Sector
內容大綱
In March 2023, Gopuff, a player in the quick commerce (Q-commerce) industry, was experiencing intense competition and was also unprofitable. Gopuff’s vertical integration model was different than other e-commerce or marketplace companies like Amazon or Instacart, as it purchased products directly from consumer product companies and wholesalers and stored them in micro-fulfillment centres for quick delivery on demand. The company intended to achieve profitability by reducing spending, scrapping off its lower-performing warehouses, and emphasizing higher-margin revenue streams like advertising. Did Gopuff have a feasible business model? Could it earn a competitive advantage over its competitors? What strategies could its co-founders consider to make Gopuff financially feasible?
學習目標
The case is intended for undergraduate- and graduate-level courses on business strategy, strategic management, small business management, and entrepreneurship. After working through the case and assignment questions, students will be able to accomplish the following objectives:<ul><li>Explore possible sources of competitive advantage using the value chain analysis framework.</li><li>Critically analyze business model challenges using the business model canvas.</li><li>Examine direct and indirect competitors using strategic group analysis.</li><li>Evaluate the attractiveness of an industry using Micheal E. Porter’s “Five Forces.”</li><li>Examine the business and corporate strategies that a firm may consider to increase its financial feasibility.</li></ul>