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Four Inter Catering Group: Combining Inheritance and Innovation
內容大綱
<p align="justify">Established in 2002, Chengdu, China’s Four Inter Catering Group Co. Ltd. (Four Inter) was a company specializing in Sichuan cuisine and Sichuan culture dissemination. After 21 years of development, Four Inter formed a business model that emphasized both inheritance and innovation of Sichuan cuisine and provided a broader channel for its growth. In 2023, as COVID-19 came to an end, the food and beverage industry ushered in a new round of development. But Four Inter was caught in the predicament of a regional business model. At this juncture of development, Xiaohong Xu, chairperson and CEO of Four Inter, needed to make a decision about the company’s future direction. Should it deepen the awareness of existing brands (refine) or explore the unknown map (expand)?
學習目標
<p align="justify">This case is suitable for use in undergraduate or graduate-level courses on strategic management and business model innovation. It can be used to discuss how small and medium-sized enterprises can achieve parallel development of innovation and internationalization through business model innovation (BMI). Students will learn the basics of BMI and understand how to implement it. After working through the case and assignment questions, students will be able to do the following:<br><br><ul><li>Explain the concept and motivation of BMI.</li><li>Define the basic characteristics of exploitative BMI and exploratory BMI.</li><li>Understand the realization paths of BMI and the competitive advantages it brings.</li><li>Analyze the coordination mechanisms of exploitative BMI and exploratory BMI.</li></ul>