學門類別
最新個案
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Toward Zero Waste: RecycleRight at the National University of Singapore
內容大綱
The case explored whether a novel design for a recycling bin could promote proper recycling behaviours in Singapore. The redesigned recycling bins were initially deployed at different sites around the National University of Singapore to assess their effectiveness among the university community, with promising results. The team now wanted to investigate whether the improved recycling habits observed on campus could be replicated in more diverse public environments, such as shopping malls. The decision for the team was how to implement a field trial of these bins across three shopping malls in Singapore to assess their effectiveness among the general population. The case underscored the importance of human and behavioural-centred design in promoting sustainable practices and discussed primary operational challenges, potential risks, and mitigation strategies to ensure a field study’s success.
學習目標
The case can be used in undergraduate or MBA-level courses in operations management, service operations, or business analytics. It comes with a data supplement so that in one option for teaching this case, students can have hands-on practice in analyzing this dataset. After working through the case and discussion, students should be able to do the following:<ul><li>Understand the key considerations in designing for a behavioural field intervention and the difficulties in implementing “real” solutions in the field.</li><li>Understand key concepts in recycling and sustainability.</li><li>Understand the benefits and pitfalls of different experimental designs (e.g., simple before-and-after comparisons and simple comparisons between treatment and control groups).</li><li>Understand the principles of a difference-in-differences (DID) experimental design.</li></ul>