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Magic Hive: Fostering Active Participation in Online Parenting Workshops
內容大綱
This case analyzes the challenges faced by the founder of Magic Hive, an organization that offered counselling, parenting workshops (called Chetana), and self-awareness sessions for adults and children. Despite the creation of a psychologically safe climate in the Chetana workshops, several parents hesitated to participate actively. The founder was considering three strategic alternatives: personalized outreach to participants after the workshop sessions to help build rapport and trust; off-line retreats to help build connection among Chetana community members; and integrating interactive activities into the online workshop sessions to promote collaboration. Which option would be the best for Magic Hive?
學習目標
The case is suitable for both undergraduate and graduate degree programs, for both full-time and executive-level participants. It may be used in organizational behaviour course modules that revolve around individual behaviour, particularly focusing on perception. After working through the case and answering the assignment questions, students will be able to do the following: <ul><li>Identify and analyze various operational, financial, and strategic problems in managing an organization offering parenting workshops and counselling.</li><li>Identify key challenges in nurturing an online community that supports continuous learning and engagement of members with one other during online parenting workshop sessions.</li><li>Evaluate and analyze various methods to foster participation of members in online parenting workshop sessions.</li><li>Analyze the sense of community theory to comprehend how organizations can develop a strong sense of cohesiveness among their members.</li></ul>