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Résunavi: Scaling AI-Driven Resume Solutions
內容大綱
RésuNavi was a startup founded in Vancouver, Canada, that aimed to create a more efficient, equitable, and accessible job application system by using artificial intelligence (AI) to tailor jobseekers’ résumés to their ideal roles. The company faced challenges and strategic dilemmas including a volatile market, scaling impact while managing growth, balancing specialization and broad applicability, addressing privacy concerns, and differentiating itself from competing platforms like SkillSyncer and ChatGPT. This case study explores how RésuNavi adapted to change and prepared for growth while contending with the paradox that the company’s success would reduce the need for its services.
學習目標
By working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Analyze the external environment of the AI-powered job-matching sector to understand its key players and structural characteristics.</li><li>Critically examine the focal company’s core activities, resources, and capabilities as sources of sustained competitive advantage.</li><li>Evaluate the alignment between the focal company’s strategic elements and its environment.</li><li>Assess the focal company’s strategic challenges, particularly in managing strategic positioning, business model, and the trade-offs between specificity and generalizability.</li><li>Apply the dynamic capabilities framework to evaluate the focal company’s ability to adapt to evolving market and regulatory environments.</li></ul>