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Making SVG Future-Ready: Evaluating the Growth Options
內容大綱
This case concerns a young MBA from India, Yashovardhan Agarwal (Yash), who, in 2024, contemplated the growth strategy of SVG Fashions Pvt. Ltd. (SVG), his family’s textile business. The company’s vision was to be a one-stop textile solution provider converting “fibre to fashion.” However, changes in the market and competition required significant investments in developing competencies that could make the company future-ready and more profitable. Yash deliberated on whether to expand the current business, build a business-to-business athleisure brand by selling through offline retail channels, or build a direct-to-consumer online athleisure apparel brand. Yash needed to be sure that the choices he made not only offered profitable growth but also built relevant core competencies to sustain SVG’s competitive advantage in the future.
學習目標
This case provides a comprehensive overview of the company’s journey, from its inception to the growth stage, and offers valuable insights into various aspects. These include the concept of core competency and its use in building sustainable competitive advantages. There is adequate quantitative data for the financial evaluation of potential business alternatives. Through the case, students will be able to do the following:<ul><li> Understand the concept of core competency and its link with building a competitive advantage for a business.</li><li>Financially evaluate the different business options using net present value analysis.</li><li>Arrive at a practical decision considering the quantitative data and strategic objectives of the decision-maker.</li></ul>