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Chopvalue: Growing a Circular Franchise
內容大綱
The founder of ChopValue Manufacturing Ltd. (ChopValue) was working to resolve his growth strategy. In 2016 his research had suggested 100,000 chopsticks were thrown out daily in the Metro Vancouver region. This moment of inspiration led him to develop an initiative to recycle and recircle these utensils and to create ChopValue. The company collected and cleaned used chopsticks, pressed them into tiles, used the tiles to create furniture and home décor products, and then sold the products. After launching ChopValue, the founder recognized a global need to reduce waste and developed a franchise system to grow his circular economy. He was now working to develop the best strategy for moving forward.
學習目標
This case would be appropriate as an introduction to sustainable business models and circular economies in a first-year business course, as part of the market selection section of an international business course, and as part of an introduction to business models or franchising in an entrepreneurship course. After working through the case and assignment questions, students will be able to do the following:<br><br><ul><li>Describe the opportunities and challenges of growth and internationalization for small- and medium-sized enterprises (SMEs).</li><li>Apply international market selection concepts to the analysis and evaluation of global market opportunities.</li><li>Evaluate franchising as a business model and analyze the relationship dynamics between franchisors and franchisees in this contractual yet interdependent form of business.</li><li>Describe the circular economy and explain its role in addressing environmental challenges related to manufacturing industries and disposable chopsticks used in the food industry.</li></ul>
涵蓋主題
- circular economy
- sustainable business
- chopstick recycling
- waste reduction
- eco-friendly products
- recycled furniture
- home décor sustainability
- green manufacturing
- sustainable entrepreneurship
- chopstick upcycling
- environmental impact
- franchising model
- franchise opportunities
- global market expansion
- international business
- SME growth strategy
- eco-conscious consumers
- green home décor
- waste-to-product
- recycled materials