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VF Corporation’s Acquisition of Supreme: Expand or Divest?
內容大綱
In November 2020, VF Corporation (VF) acquired streetwear brand Supreme for US$2.1 billion. Following the acquisition, VF faced significant operational challenges, leading to a substantial drop in stock value and to pressure from activist investors to streamline its brand portfolio. Supreme had struggled to integrate into VF’s larger corporate structure, failing to meet growth targets amid supply chain disruptions and shifts in retail and digital strategy, which had raised concerns about diluting the brand’s exclusivity.<br><br>Bracken Darrell, VF’s newly appointed chief executive officer, had to decide on the operational strategy for Supreme ahead of a critical investor meeting in May 2024. The decision centred on whether to divest Supreme or invest in realigning its operations to capitalize on its strong brand identity, especially in growth markets like Asia.
學習目標
This case can be used in a strategy or operations course for senior undergraduate or graduate students. It can be used to introduce the topics of a value chain, partnerships, or production scarcity models. This is also an ideal case to co-teach with a faculty member teaching strategy, operations, or marketing.<br><br>After working through the case and assignment questions, students will be able to<ul><li>identify challenges and propose strategies for integrating different operational systems within an existing business model;</li><li>assess the balance between market demands and operational capabilities, and compare a weekly drop model to a traditional retail release;</li><li>enhance understanding of effective supply chain and inventory management in the context of maintaining brand exclusivity; and</li><li>analyze and address common issues faced during the post-acquisition integration phase.</li></ul>