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Satkar Automobiles: Raring to Win Best in Auto Dealer
內容大綱
Satkar Automobiles was a dealer for Hero MotoCorp, located in Chhinwada, a small town in Madhya Pradesh, India. Starting from a humble beginning, the two-wheeler dealership had increased its sales revenue year-over-year—until COVID struck. During the pandemic recovery, Hero MotoCorp’s competitors gained more market share. Amidst a changing market, distribution restrictions, and inventory challenges, the company’s chief marketing officer, a second-generation entrepreneur, was faced with a huge problem: how to regain share in her market and become the number one dealer for Hero MotoCorp in India.
學習目標
After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand how government regulations can affect the growth and business models of a firm</li><li>Create a plan for business innovation. With limited freedom to alter the specification of the product, how can a distributor increase business performance? </li><li>Assess the options available to manage inventory creatively.</li><li>Assess the feasibility of co-operation and competition in a healthy manner. </li><li>Explore creative means to penetrate the psychology of the buyers and get more women involved in the buying process.</li></ul>