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Aromatic Intelligence: Launch Perfume Brand with AI
內容大綱
This exercise immerses participants in the innovative intersection of artificial intelligence (AI) and luxury branding. Set in the competitive perfume industry, participants assume the role of entrepreneurs tasked with launching a new luxury perfume brand. They must establish a brand identity, analyze market data, design a product, and develop a marketing campaign, all while leveraging generative AI tools. The case challenges participants to think creatively and strategically, confronting the complexities of combining luxury with sustainability and innovation. Through this scenario, they will explore how AI-driven insights can shape decision-making in an evolving marketplace.
學習目標
After working through the exercise, students will be able to do the following: <ul><li>AI in Business Innovation: Learn how generative AI can optimize brand creation, product development, and marketing strategies.</li><li>Critical and Strategic Thinking: Develop the ability to creatively address challenges in branding, market positioning, and customer engagement.</li><li>Market Analysis and Consumer Insights: Gain the skill to extract actionable insights from datasets to guide business decisions.</li><li>Luxury and Sustainability Balance: Understand the complexities of integrating luxury branding with sustainability.</li><li>Communication and Persuasion: Strengthen the ability to articulate and present compelling business concepts to potential investors or stakeholders.</li></ul>