學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
VIP Industries: A Challenging Transformation Ahead
內容大綱
VIP Industries Ltd. (VIP) was India's leading luggage manufacturer. It had revolutionized the Indian luggage industry, offering consumers high-quality, domestically produced alternatives to imported products. VIP ventured beyond borders with its acquisition of the brand Carlton in 2004, and with an expanded geographical footprint and a diversified brand portfolio, VIP had emerged as a formidable force in the luggage industry. Fast-forward to 2023, and VIP was losing market share steadily to rivals Safari Industries (India) Ltd. and Samsonite International SA. To deal with this and other challenges, VIP’s new managing director had to quickly determine what actions to take to recover market share and liquidate inventory, and make decisions on positioning, advertising, product lines, and human capital.
學習目標
The case is designed for use in executive training programs and strategic, marketing, and general management courses. The case is suitable for upper-level undergraduate students in business programs and graduate students in master of business administration programs.<br><br>After working through the case and assignment questions, students will be able to do the following:<br><br><ul><li>Understand how to achieve short-term goals such as increasing market share and liquidating inventory by involving the entire organization.</li><li>Analyze the transformation process a company must undergo and how to embed this into its organizational culture.</li><li>Construct a clear justification for how to allocate and prioritize resources to support strategic initiatives.</li><li>Assess the role of branding in mitigating strong competitive threats and understand how effective branding and positioning impact company performance, while recognizing the pitfalls of brand confusion.</li><li>Evaluate the significance of organizational health as a predictor of performance, explore methods of measurement, and identify subsequent actions to enhance organizational effectiveness.</li></ul>