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Corus Entertainment Inc.: Should They Go Over-the-Top?
內容大綱
In 2019, Corus Entertainment Inc. (Corus), a Canadian television and media company, faced significant challenges from the rise of over-the-top (OTT) streaming platforms like Netflix and Amazon Prime Video. These services disrupted the traditional television value chain, leading to declining cable subscriptions, increased content costs, and reduced bargaining power with broadcast distribution undertakings (BDUs). Content owners further complicated Corus’s position by launching their own direct-to-consumer platforms, bypassing intermediaries.<br/><br/>This industry shift placed Corus in a precarious position as an independent content distributor. To adapt, Corus considered partnering with Amazon.com Inc. to launch STACKTV, an OTT service offering 12 of its premium channels via Amazon Prime Video. How might this decision have affected relationships with content owners, BDUs, and competing OTT platforms?
學習目標
After working through the case and assignment questions, students will be able to do the following:<ul><li>Apply environmental analysis along the industry value chain and over time.</li><li>Evaluate how firm strategy can respond to changing industry structure.</li><li>Understand intermediation and disintermediation as strategies to overcome competitive forces.</li></ul>