學門類別
最新個案
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Continental Realty Limited
內容大綱
An immensely successful Western Canadian real estate agency is considering questions of continuity and sustaining its growth. The agency has prospered because it acted as an agent for its client, not as a broker trying to bring parties together in a sale. A key, the president feels, is getting and keeping good people and instilling in them the concept of acting as an agent.
學習目標
<ul><li>To develop a better understanding of how the commercial real estate business operates.</li><li>To achieve an initial level of understanding of how strategy and organization integrate, and begin to see problems of growth in a perspective that incorporates tangible organizational obstacles and opportunities.</li></ul>This case provides a rich database for analysing a unique fusion of strategy and organization. It is particularly powerful because it challenges some precepts of conventional wisdom.