學門類別
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Gatorade
內容大綱
The new business development officer for Quaker Oats Canada Limited, has been asked to develop a proposal for the possible introduction of Gatorade into Canada. He must develop a complete marketing and financial proposal. The case focuses on decisions about channels, flavors, pack-types, pack-sizes, retail pricing, trade and company margins, forecast market outcomes and forecast cash flows. A follow-up case, Gatorade B is available.
學習目標
<ul><li>To develop analytic and decision skills in the creation of a marketing plan.</li><li>To show the interrelationships among marketing mix elements in a marketing strategy.</li><li>To analyse the likely financial consequences of a market introduction.</li></ul>