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Iceverks (A): Ben & Jerry's in Russia
內容大綱
It has been four years since the president had first travelled to Russia to find a partner so that the Ben & Jerry's finest quality, socially conscious and economically feasible super-premium ice cream could be produced in Russia. Now, just a few months in operation, the joint venture was up and running and already profitable. The partners wanted to expand and opportunities were readily available but the president questioned the feasibility of such a move. This case presents a common dilemma faced by international companies - how to manage divergent partner goals and perspectives. May be used with Ben & Jerry's Homemade Inc.: Background Note and Iceverks (B): Summer of 1993.
學習目標
<ul><li>To illustrate some of the difficulties involved in implementing a corporate social responsibility mission internationally.</li><li>To highlight the importance of choice of joint venture partner and managing the partner relationship, given the potential for different expectations and perspectives of partners.</li><li>To give students the opportunity to develop a strategy for international expansion that addresses social responsibility.</li></ul>