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Rosenbluth: Supply Chain Management in Services
內容大綱
This case demonstrates how forming strategic partnerships with suppliers and clients can lead to win-win-win situations in the supply chain. It can be used to discuss the importance of information sharing and the use of information technology to drive the direction of the individual relationships. It also shows how cultivating partnerships can result in a competitive advantage in a highly competitive service industry. Techniques for developing and maintaining such a relationship are also brought out in the case, and it provides an opportunity to focus on the key concepts of supply chain management as they apply to service industries.
學習目標
This case is part of the Rosenbluth Case Series which also includes <a href=https://www.iveycases.com/ProductView.aspx?id=23286>Rosenbluth: Quality Management in Services</a> and <a href=https://www.iveycases.com/ProductView.aspx?id=23272>Rosenbluth International Mexico</a>. Although each of the cases stands alone, they can be combined into a module that can be used to describe the key elements of building and implementing an effective service delivery system. This case can be used to demonstrate how forming strategic partnerships with suppliers and clients can lead to win-win-win situations. It can be used to discuss the importance of information-sharing and the use of information technology to drive the direction of the relationship. It also shows how cultivating partnerships can result in a competitive advantage in a highly competitive service industry. Techniques for developing and maintaining such relationships are also brought out in the case.