學門類別
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內容大綱
A newly hired product manager at CIBC Securities Inc., one of the largest mutual fund administrators in Canada, is asked to develop an innovative equity mutual fund. In addition to examining the current product offering of the bank as well as the competition, she must examine the needs of the key stakeholders in this project. She realizes that it may prove difficult to make everyone happy. Among other suggestions she makes to the CEO, the proposed pricing structure of the new mutual fund is unprecedented and could prove to reshape the industry.
學習目標
<ul><li>To provide an opportunity for students to examine and understand the pricing structure of the mutual fund industry.</li></ul>This case may be used in conjunction with the <a href=https://www.iveycases.com/ProductView.aspx?id=23680>Note on the Canadian Mutual Fund Industry</a>. The accompanying note provides students with a comprehensive review of the mutual fund industry as background support for the case.