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Vincor International Inc.
內容大綱
In early 1996, Vincor was Canada's largest wine company. It had grown rapidly, largely through acquisition. It was now looking at the prospects of an Initial Public Offering (IPO) in order to reduce debt and fund further growth. But what specifically was the case to put before the investment community? What were the industry opportunities? And what were the strategies to capitalize on these? Could a compelling case be built for a reasonably priced IPO? The case presents relevant industry and company data and asks the reader to take the position of management and develop the IPO case. (A 23-minute video, which presents management's road show program, can be purchased for the case; video 7A96M007.) Data are available on the nature and success of the IPO.
學習目標
This case is fundamentally about environment analysis. Students must crystallize the possible Vincor strategies and decide whether these strategies, applied to the wine industry, can produce the kind of growth implied in management's ambitions. In the case, there is a natural tension created by an apparently optimistic valuation that puts the analysis to test. As such, the case is an exercise in working through a very fundamental strategy-environment analysis to come to some specific business conclusions and recommendations.