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Autoliv QB: A Proposed Joint Venture
內容大綱
The general manager of Qualibrands (QB), a Philippine company with interests in the auto components industry, must decide what to recommend to the owner of QB regarding a proposed four-way joint venture between QB, Autobelt (Malaysia), Autoliv (Sweden), and SMACA (Philippines) to produce seat belts in the Philippines. The financial projections look good, but the general manager is concerned that there may be other aspects of the proposed joint venture that might lead to the failure of the joint venture either in total or in reaching its financial and operational goals.
學習目標
<ul><li>To discuss the strategic fit between the partners.</li><li>To discuss the objectives of the partners in entering this venture.</li><li>To discuss the relative bargaining power of the partners.</li><li>To discuss who will profit from the venture and by how much even though the equity shares have already been decided.</li></ul>This case can be used in a course in international business in the section regarding joint ventures.