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Mega Corporation
內容大綱
The special projects manager of Mega Corporation, must make a recommendation to Mega's owner, about Mega's investment in a television production facility at Clark Special Economic Zone, the Philippines. Initially the investment was to have been Mega's first venture into being an original equipment television manufacturer; sourcing parts and selling the output on its own. Recently, however, Aiwa and Mega have had negotiations about the plant becoming a sole supplier for Aiwa's new initiative into television production. Under this arrangement, Mega would assemble televisions for Aiwa from parts either sourced through Aiwa or sourced on its own - if these parts were less expensive yet met Aiwa's standards. Mega's profits would be about $2 per unit plus 50 per cent of any cost saving on the components it sourced.
學習目標
The case could be used in an international business course in the section of the course in which the process of going international is discussed or in the section of the course in which different modes of international linkages is discussed. The case would be appropriate for either undergraduate or MBA courses.