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James Hardie
內容大綱
The manager for Asia of James Hardie, a major Australian company in the building products industry, must decide whether to recommend a proposed $50 million investment in the Philippines. If James Hardie is to make the investment and grow the company, should it do so as a joint venture with Jardine, James Hardie's Hong Kong-based distributor in the Philippines, go it alone, or form a joint venture with a Philippine company? This is a major investment for James Hardie and marks the beginning of its new growth initiative into Asia after a period of consolidation. If the project goes ahead, James Hardie's Asia headquarters would be moved from Kuala Lumpur to Manila.
學習目標
This case could be used in the following courses:<ul><li>Global Environment of Business - in the section of the course on country evaluation</li><li>International Business - in the country evaluation section of the course and in the section of the course on the pros and cons of joint ventures and on joint venture partner selection</li></ul>The case is a relatively simple one and it could be used for either an undergraduate course or an MBA course.