學門類別
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Grupo Financiero Inverlat
內容大綱
A small team of Canadian managers from a large financial institution is faced with the challenges of managing a recently acquired Mexican operation. Managers must cope with a language barrier and cultural differences as they try to restructure the over-staffed Mexican financial institution. A second teaching note (5A97L01) discusses how to use this case from a cross-cultural orientation perspective.
學習目標
<ul><li>To recognize the need to integrate business and communications strategy.</li><li>To recognize the need for formal processes of communicating during major change.</li><li>To understand the extensive preparation necessary to manage an international joint venture.</li><li>To explore the complexities and impacts of communicating across cultures in a business context.</li></ul>This case can be used in a Management Communications and International Management Behavior course. The case examines some of the most common issues involved in restructuring an organization and managing across cultures.