學門類別
最新個案
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內容大綱
The president and chief executive officer (CEO) of an established Toronto-based boutique consulting firm is in the process of expanding his company’s core competency from the largely mature tech sector to the new and rapidly growing field of clean technology. During this time, the CEO is introduced to an inventor and an entrepreneur who have developed a waveform technology that they claim will instantaneously reduce electricity consumption by 30 per cent or more, when applied to a fluorescent lighting ballast. The two of them present the CEO and his partners with a rough prototype, a handful of patents on the verge of expiring, and mere verbal confirmation that the technology can be proven and certified. The CEO is intrigued by the potential of this radical new technology and must decide whether he and his firm will back the partners.
學習目標
This case series deals with the decision-making process of an established businessperson choosing whether to pursue an unproven but potentially groundbreaking new technology. It also covers the challenges of the commercialization of a new technology, from laboratory development through to testing and launch. Finally, the case invites students to consider value creation as it relates to pricing decisions.