The Goli Vada Pav — Fast Food of India (A)

Goli Vada Pav Pvt. Limited (GVPPL) identified an opportunity to brand one of Mumbai’s favourite fast foods — the vada pav. GVPPL’s founders saw a huge opportunity in the Indian fast food industry, which was highly unorganized and largely serviced by small-time local vendors. There was a need in the market for a hygienic, branded product and Goli Vada Pav was created to fill this void. GVPPL broke the stereotype of unhygienic, manhandled vada pav. Its strategy for success was built on the four-point formula for a high-quality product, with value for money and efficient delivery to customers. The absence of a hygienic, branded product in the Indian fast food industry contributed to the initial success of GVPPL. This case series illustrates an entrepreneur’s ability to identify and exploit a market opportunity. It details challenges faced by GVPPL in the competitive dynamics of the Indian fast food industry. These cases further question the viability of GVPPL’s business model as one of the founders aspired to expand to the national and international markets. Would he be successful in strategizing GVPPL’s future growth?

The GVPPL cases can be used for two broad pedagogical objectives:<ul><li>To highlight the role of a business model in ensuring the scalability and competitive advantage of a venture, as well as offering a discussion of the process of developing and refining that model.</li><li>To manage growth in an entrepreneurial organization.</li></ul> <br><br>By the end of class, students will have:<br><br><ul><li>Learned the importance and key characteristics of business models.<br></li><li>Discussed the problems and potential solutions in sustaining growth in risky food ventures.

• Identifying Market Opportunity
• Business Model
• Scalability
• Competitive Advantage
• Sustaining Growth
• Fast Food
• India