個案資料
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Pursuing Cadbury (A)
內容大綱
Keith Palmerston, managing director at PKG Capital, is thinking about what to do with his firm’s holdings in Kraft Foods. In early 2010, Kraft, primarily a grocery products firm, is trying to acquire Cadbury, a well-known U.K.-based chocolate manufacturer. Palmerston is trying to determine if Cadbury is a good fit for Kraft’s operations and if the transaction will generate value for shareholders. This case can be used in a strategy course as part of a negotiations module for strategic analysis, and to discuss the topic of valuation.
學習目標
There are several topics that can be discussed with this case:<ul><li>Cadbury's value to Kraft from a strategic perspective.</li><li>Competition in the global chocolate industry.</li><li>Determing what price Kraft should offer for Cadbury.</li><ul>