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The Ontario Hockey League
內容大綱
In 2010, the commissioner of the Ontario Hockey League was generally satisfied with its operations but knew that certain markets were not reaching their potential. Management needed to use data to make some potentially difficult decisions, including possibly closing several teams down. The data included proximity of competition from other hockey leagues and other sports teams; how long a team had been in its city; how many points the team earned each season and how many of its players graduated to the National Hockey League; the make-up of the city in terms of its size, median income, median house price and its immigrant and visible minority populations; and, finally, the price of tickets. There were a few teams that were significant outliers at each end of the spectrum. What was the league going to do with the teams at the bottom that were dragging down average attendance figures? Student spreadsheet 7B13A028 with data is available.
學習目標
<ul><li>Design and implement a marketing plan for a sports and entertainment client.</li><li>Recognize that there are perhaps certain markets that cannot be profitably served based on structural issues.</li><li>Understand the dynamic of relocating a franchise and the challenges associated with this option, including the impact of closing a franchise and the negative externalities that may result from this.</li><li>How to use correlation and regression to improve management decisions and to operate within the constraints of limited data.</li><li>How to use both quantitative and qualitative analysis to improve decisions.</li></ul>