個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Pricing at Vocram Airways (B)
內容大綱
This is a supplement to 9B13E013.
學習目標
This case is intended as an intermediate case for both undergraduate and MBA students. It has been used in a revenue management course as part of a session on setting prices when: 1) limited capacity exists, and 2) two sources of uncertainty surround the potential customers (i.e., [a] customers belong to different segments or groups, and [b] within each group, customers differ in their willingness-to-pay or valuation). The learning objective is for students to develop their modelling skills in formulating the problem and deriving the optimal single price for the service.