Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India

內容大綱
Two female small-business entrepreneurs belonging to the poorer sections of rural and urban India were trying to arrange for funds in order to ensure the viability of their commercial ventures in the long term. They had formed self-help groups with the help of Indian government development schemes aimed at poverty alleviation and human development. The first woman experienced opposition not only from patriarchal village elders but also from her own family. She persisted in getting training and setting up a workshop to employ her female neighbours. The second woman was supported by her family but also had trouble finding a suitable venue for making and selling the work her group produced. In spite of government support and the allocation of funds to their enterprises, both women had trouble persuading the banks to loan money to them. The long-term viability of their groups was thus in doubt.
學習目標
<ul><li>To appreciate how small-business entrepreneurs, especially grassroots and women entrepreneurs, might successfully venture into and run small businesses in the face of challenges posed by social, economic and cultural constraints.</li><li>To initiate discussion on entrepreneurship, especially small business management principles, grassroots entrepreneurship and female entrepreneurship.</li><li>To recognize and appreciate the role and significance of micro-finance in rural management.</li></ul>This case is suitable for courses in agribusiness, rural management and entrepreneurship at the executive training level for the public sector, private sector and NGOs.
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